1. Introduction
Bem88 values the privacy of every individual who uses our platform. As a trusted online betting platform in Malaysia, we understand that user trust is our most valuable asset. This Privacy Policy is designed to give you a clear and transparent picture of how your personal data is handled from the moment you first visit the bem88 website through to becoming an active member of our platform.
This document applies to all users browsing the bem88 website at bem88.run, including casual visitors, prospective members, and active registered members. By using our platform in any capacity, you agree that your data will be processed in accordance with the terms set out in this Privacy Policy. If you disagree with any part of this policy, we recommend that you stop using the platform and contact our team for further discussion.
This Privacy Policy is to be read together with Terms and Conditions and Responsible Gaming bem88. These three documents together form the complete agreement framework between you and bem88. We encourage you to read all of these documents carefully before deciding to register.
This Privacy Policy was last updated on 1 January 2026. We will notify you of any material changes via a notification on the platform or the email address registered to your account.
2. Personal Data We Collect
Bem88 only collects data that is strictly necessary to operate the platform, process transactions, and comply with legal requirements. We do not collect excessive data or retain information that is irrelevant to platform operations. The following are the categories of data we collect:
2.1 Registration and Identity Data
When you create an account at bem88, we collect basic information such as your full name (as shown on your ID), date of birth, active Malaysian mobile number and email address. This information is used solely to verify your identity, process your account and fulfil the KYC (Know Your Customer) obligations required by industry standards.
2.2 Financial and Transaction Data
To process deposits and withdrawals, bem88 stores the bank account or digital wallet information you registered. This includes the account holder name, account number, and financial institution name. Your full card number, CVV, or banking password is never stored on bem88 servers.
2.3 Platform Usage Data
We automatically record technical data when you use the platform, including IP address, browser type, operating system, pages visited, session duration, wagering activity, and transaction records. This data is used to detect fraud, improve the user experience, and ensure platform stability.
Identity Data
Full name, date of birth, identification card number, and document images submitted for KYC verification.
Financial Data
Bank account number, bank name, and deposit and withdrawal transaction records for payment processing purposes.
Contact Data
An active email address and mobile phone number for account communications, OTP verification, and customer support.
Activity Data
Game records, bets placed, login activity, IP addresses and usage statistics for fraud detection.
3. How We Use Your Data
Every piece of data we collect has a clear and specific purpose. bem88 never uses your data for purposes unrelated to platform operations or outside the scope stated in this policy. The following are the primary purposes for which data is used:
- Identity verification and KYC – Ensures every account is held by a verified individual aged 18 and above.
- Transaction processing – Verifies and processes deposits and withdrawals securely and accurately.
- Fraud prevention – Monitors suspicious activity, detects fraud patterns and protects the platform from abuse.
- Service improvement – Analyses usage patterns to improve overall platform quality, speed and user experience.
- Service communications – Sends important notifications relating to your account, transactions, security updates and policy information.
- Legal compliance – Fulfils the reporting and compliance obligations required by relevant regulatory bodies.
- Responsible gaming – Identifies high-risk wagering patterns and offers self-control tools to users who need them.
BEM88 does not sell, rent or trade your personal data to third parties for marketing or commercial purposes. Your data belongs to you and we respect the trust you place in us.
4. Data Storage and Security
Bem88 invests seriously in data security infrastructure to ensure your personal information is always protected. Our servers are equipped with the latest security standards that exceed the minimum requirements of the online gambling industry.
4.1 Data Encryption
All data transmitted between your device and bem88 servers is encrypted using the TLS 1.3 with AES-256-bit encryption. This means that even if someone were to intercept your data traffic, they would not be able to read any meaningful information without the appropriate encryption key.
4.2 Access Control
Access to user data within bem88 is strictly limited. Only staff with a legitimate operational need who have passed rigorous background checks are permitted to access personal user data. All access is logged and audited on a regular basis.
4.3 Data Retention Period
Bem88 retains active account data for as long as your account remains open. Once an account is closed, your transaction and identity data is retained for 5 years to meet legal compliance and audit requirements. Technical data such as access logs is typically deleted after 12 months.
While bem88 employs the highest security standards, no digital system can be guaranteed 100% free from cyber threats. We recommend that you always use a strong password, enable two-factor authentication (2FA) and never share your login credentials with anyone.
5. Data Sharing with Third Parties
Bem88 does not share your personal data with outside parties except in the limited circumstances described below. Any data sharing that occurs is subject to strict confidentiality agreements and involves only the minimum data necessary for the specific purpose.
Third parties that may receive limited access to your data include:
- Payment processors – Financial institutions, FPX gateway, and digital wallet operators such as Touch 'n Go and Boost required to process your transactions.
- Game service providers – Casino and game software providers that may receive anonymised user IDs for game delivery purposes.
- Regulatory authority – Authorities with the legal power to request information in connection with financial crime or fraud investigations.
- Independent audit services – Audit firm that verifies the fairness of games and bem88's compliance with RNG standards.
In all of the above data-sharing instances, bem88 ensures that all receiving parties are bound by confidentiality and data protection agreements that are equivalent to or stricter than the standards we ourselves adhere to.
6. Cookies and Tracking Technologies
Bem88 uses cookies and similar tracking technologies to enhance platform functionality and user experience. Cookies are small text files stored on your device when you visit our website. They help us recognize you in subsequent sessions and personalize your experience.
6.1 Types of Cookies Used
- Essential Cookies – Required for core platform functions such as staying logged in, session security and language preferences. These cookies cannot be disabled.
- Performance Cookies – Collects anonymised data on how users interact with the platform to help us identify areas for improvement.
- Functional Cookies – Stores user preferences such as display settings, preferred betting limits and favourite games for a more personalised experience.
- Analytics Cookies – Helps us understand traffic patterns and user interactions in aggregate for platform improvement purposes.
You can manage or delete cookies through your web browser settings at any time. However, disabling essential cookies may affect the functionality of the bem88 platform and cause some features to not work properly.
7. Your Rights as a User
Bem88 fully respects your rights as the owner of your personal data. We adhere to data protection principles that recognize you have control over your own personal information. Below are the rights you hold and how you can exercise them:
| User Rights | Description | How to Use |
|---|---|---|
| Data Access | Request a copy of all personal data we hold about you. | Live Chat |
| Rectification | Correct any inaccurate or incomplete data in your account. | Account Settings |
| Deletion | Request the deletion of your data when there is no legitimate reason to retain it. | Live Chat |
| Restriction | Restrict the processing of your data under certain permitted circumstances. | Official Email |
| Mobile | Receive a copy of your data in a structured, machine-readable format. | Official Email |
| Objection | Object to the processing of your data for specific purposes, including direct marketing. | Live Chat |
All data rights requests will be processed within 30 calendar days from the date of receipt of the complete request. bem88 does not charge any fees for reasonable data rights requests. However, repetitive, unreasonable or excessive requests may be subject to a reasonable administrative fee.
8. Links to Third-Party Websites
The bem88 platform may from time to time contain references or links to third-party websites or services, particularly in the context of game providers or payment processors. The bem88 Privacy Policy applies only to our own platform and does not cover the privacy practices of any such third-party websites or services.
Bem88 is not responsible for the content, privacy policies, or practices of any third-party website. We encourage you to read the privacy policy of any other website you visit, especially before providing them with any personal information. Please note that a link to a third-party website does not imply that bem88 endorses or vouches for its content or practices.
9. Changes to the Privacy Policy
BEM88 reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, new legal requirements, or platform improvements. Any changes will take effect once the latest version is published on our website.
We will endeavour to notify you of any material changes via in-platform notifications or the email address registered to your account at least 7 days before the changes take effect. Continued use of the bem88 platform after any changes is considered your acceptance of the latest version of the Privacy Policy.
Policy Update History
January 2026 – Current Version
Addition of a more detailed user rights section, updates to the data retention schedule, and further clarification on cookie usage.
July 2026 – Version 2.1
Addition of information relating to cryptocurrency transaction processing and updates to the third-party data sharing section.
January 2026 – Version 2.0
Comprehensive policy review to align with the latest international data protection standards, with the addition of a responsible gaming section.
March 2023 – Version 1.0
The original bem88 Privacy Policy was published at the time of the platform's official launch.
10. Contact Us About Privacy
If you have any questions, concerns or wish to exercise your data protection rights, the bem88 privacy team is here to help. We are committed to addressing every enquiry seriously and professionally within the specified timeframe.
You can reach our team via the 24/7 live chat available at the bottom-right corner of the bem88 platform, or by emailing us at [email protected]. Please clearly state that your inquiry is related to data privacy so it can be routed directly to the responsible team and processed more efficiently.
The bem88 support team operates 24 hours a day, 7 days a week including public holidays. Average response time via live chat is under 2 minutes, while email enquiries are typically answered within 24 business hours.